VisionChina uses ad boom to lure investors

The out-of-home advertising network operator has launched its roadshow with the aim of raising $155 million from a Nasdaq listing.

China-based VisionChina Media has launched the roadshow for an initial public offering and listing on Nasdaq. The offer is being marketed with a price range of $9.50 to $11.50, which will allow the company to raise up to $155.3 million.

VisionChina delivers content and advertising in the form of real-time mobile digital television broadcasts on mass transportation systems, primarily buses. According to the prospectus, the company believes it is running the largest out-of-home advertising network using this mode of communication in China, with a total of 33,000 digital television displays and a network covering 14 cities.

However, disregarding the type of screens and their location, the listing candidate lags larger rival Focus Media which, at the end of June this year, had a network of 89,687 LCD flat panel displays in various commercial locations.

To read the original, lengthy and detailed article click on Source. The illustration is of a future possibility in this area. A shopper can see how an item looks when worn by just looking at the screen. Magic.