Fujian signed a one-million-euro- agreement for importing wines with Austria
Recently, Fujian Lucky Horse Group signed an agreement with Austrian governor Nikolaus. They negotiated that Lucky Horse Group would import wines from Austria for 1 million euros in the five years.
Austria had tried to enter China wine market for several years, but it did not succeed. Now, Austria cooperated with Fujian Lucky Horse Group, one of China's biggest wine importers to explore China wine market.
The former president of Austrian Wine Association Willi Balanjuk said that the prices of Austrian wines were not competitive in China wine market, so their qualities and wine cultures became the keys to enter China wine market. They invited their Chinese partner to visit Austrian Wine College to show that they can offer their partner wine-trainings. It's both good for Austria and China wine industry.
The CEO of Lucky Horse Group introduced that imported wines were demanded in China wine market. Young people liked to drink imported table winesfor their dinners. Red wines were more welcome by consumers.
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