Italian viticulture opened the direct-marketing door of Beijing

Yesterday, Italian viticulture set up a direct-marketing organization in Beijing. Italian Trade Commission who assisted vintners to build the direct-marketing channels said that nearly all the famous wines in the world had entered China market and kept on increasing by 40% every year. The sales of international famous wines accounted for 1/4 of China red wine's consumption. It's helpful for Italy to take the preemptive opportunities in the market competition of China by setting up the direct-marketing orgnization in Beijing.