47 million bloggers cannot all be read

A report on China's blog development has found that the blogger population has reached 47 million, more than half of whom are women.

The survey, based on a poll by China Internet Network Information Center (CINIC) of 1,862 netizens in late November said that ‘One fourth of online surfers are bloggers.’ And that there are 33 million blog spaces registered.

57% of Chinese bloggers are women.

China Women's News Today reports that blogs, as a new medium to record personal lives, share feelings and socialize, are particularly attractive to women, who have fewer alternatives in the cyber world.

Well, yes. True.

But who could read all this stuff?

If a quarter of netizens are writing blogs and an average user reads, say, five of them, then each blog has a readership of single figures. Or, in some cases, it may in fact and in effect be a personal diary.

Mark you, if blogs have pictures like our illustration which comes from the blog Virtual China it has at least one constant reader. Probably a lot more.