Omnicom's BBDO invests in China's Shunya Communications Group

Omnicom Group, the world's leading advertising and marketing services company, is taking a significant minority stake in China's Shunya Communications Group through BBDO, which represents a further strengthening of Omnicom's position in China's dynamic communications industry.

Under the agreement, Shunya's four principal operating agencies - Shunya International Ad Inc., Shunya Profuture Events Marketing Inc., Shunya International PR Inc. and Shunya PR Inc.- will become a part of Omnicom's BBDO, Proximity, Porter Novelli and Pleon respectively. However, the deal is still subject to final regulatory approval.

The Chinese company expected that the partnership with Omnicom will help it strengthen its talent development, client experience and business innovation.

Founded in 1999, Shunya is one of the leading integrated communications group in the Chinese market. The company principally provides professional business communications services in advertising, public relations, event management, marketing services and interactive business.