AirMedia, Shanghai Media form strategic partnership

Nasdaq-listed Airmedia Group Inc and Shanghai Media Group (SMG) announced they have entered into strategic partnership to provide TV programs to air travelers.

The partnership allows AirMedia the exclusive right to show the selected news, theme programs and documentary clips provided by SMG in airports and on airplanes of AirMedia's network from March 2008 to February 2010.

AirMedia believes the deal could further strengthen its position as the largest digital media network provider dedicated to air travel advertising, while SMG will be able to reach and promote its programs to the high-end demographics of audiences through AirMedia's unique platform.

AirMedia is the operator of the largest digital media network in China dedicated to air travel advertising. It has also the exclusive right to show selected documentary clips and various entertainment contents provided by the largest Chinese media group – China Central Television.