Friday, March 14, 2008

Focus Wireless, KongZhong cooperate

Nasdaq-listed Kong Zhong Corporation and Focus Wireless, a wholly owned subsidiary of Focus Media Holding have entered a strategic agreement where the latter will have the exclusive operation right to advertise on Kong.net.

With the exclusive advertising space on Kong.net, Focus Wireless will be able to allocate its advertising resources with more flexibility and turn their energies towards offering greater personalization in wireless advertisement solutions to clients.

On Kong Zhong's part, it will further utilize its media space and value by working with Focus Wireless to increase its revenue and profit structure through wireless advertising.

Focus Media Holding Limited operates an out-of-home advertising network using audiovisual television displays in the People's Republic of China. It provides a broad portfolio of media advertising platforms, including the commercial location network, in-store network, poster frame network, mobile handset advertising network (through Focus Media Wireless) and outdoor LED network.

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