Furnishing website launched in Shanghai

Home furnishing website www.sooch.cn was launched during the weekend which provides thousands of products with high quality and relatively low prices, aiming to challenge the traditional C2C sales style in the industry.

Customers can buy things after registering on the website and will enjoy a "return without reason" policy if they are not satisfied with the products they ordered, the company said at the launching ceremony in Shanghai.

The prices of products sold on Sooch are usually 50% cheaper than that of in retail furniture stores. Moreover, every month, it will offer clients dozens of merit products which have up to 90% discount, sources said.

It said it has attracted attentions from venture capital firms such as Citigroup due to its innovative operation model and market potential, adding that China's home- furnishing market is likely to reach RMB 60 billion a year.